NGO Pledge Campaign Kit
Thank you for partnering with ETAC, VOC and China Aid on the #NotFromChina Pledge to help stop #MurderforOrgans in China.
How You Can Support
1. Send us
– Your logo to be displayed on the Pledge Campaign page to show your support.
– A photo of someone from your organisation to post on the ‘Who took the pledge’ carousel on the pledge page. (we’ll insert into the design, sample top right)
– A comment from someone in your organisation about the organ harvesting issue or the pledge. We’ll create a design for social media. We’ll send it to you and also post it ourselves. (sample on right)
2. Take the Pledge yourself and ask your colleagues to take it too. www.endtransplantabuse.org/pledge
3. Promote the Pledge on social media
– Arrange an ‘I/We took the Pledge’ card for your organisation leadership and share on social media. Tag us and #notfromChina #murderfororgans and we’ll share.
(See below for Pledge card images and Canva template OR we can create for you)
– Post the Pledge promotion graphics regularly (scroll down to view/download) and encourage your members and staff to take the pledge.
– Post about organ harvesting on your social media regularly to raise awareness and promote the pledge. Choose the post designs you like from this page – we regularly add new designs. https://endtransplantabuse.org/social-media-content
You are welcome to add your logo to the designs. Tag us so we can share and like your posts. @endtransplantabuse (on Twitter @ETAC_global).
Let us know if you would like to receive these posts in a weekly email so your social media manager can easily keep up to date with new posts and select the ones you’d like to share. (You can add your organisation’s logo to the designs)
– Tell us your ideas! We hope you’ll share your expertise to help improve the campaign. We need ideas for: reels/short videos, new ideas for what people can post when they take the pledge, ideas for twitter, ideas for students, and ideas for building the campaign.
– Make new post designs yourself! Tag us and the campaign and we’ll share.
– Receive Campaign Updates. We will keep Pledge Partners updated with the latest campaign news for you to share with your networks. We’ll also send you new campaign assets as they become available.
4. Contact VIPs/Celebrities to take the Pledge
Who could you approach to take the Pledge? Do you know any supportive government representatives, entertainers, influencers or athletes? Having high profile people take the Pledge and share on their social media will really boost the campaign. For a personal touch we can also add their photo to a Pledge card and even change the colour palette to suit them!
Let us know if you secure any interest and we can share the news with other partner organisations so everyone can support the promotion.
5. Add information about the Pledge and organ harvesting to your website. If you need content or would like us to fact check anything just let us know.
6. Write about the Pledge and organ harvesting in your newsletter and blogs
Let us know if you need help with content. We have information and latest news to share, such as the news that 12 UN Special Rapporteurs recently confronted the Chinese government after reviewing credible evidence that organ harvesting is taking place.
Social Media Graphics to Use
To view and download post designs about organ harvesting go to this page https://endtransplantabuse.org/social-media-content This page is regularly updated with new designs. You can add your logo to these designs.
Promotional Graphics to Use
Promote the Pledge on your socials regularly. For maximum reach your post should include #NotFromChina #murderfororgans and @endtransplantabuse (on Twitter @ETAC_global). These tags make your posts show up on the Pledge page feed for further exposure and allows ETAC, VOC and China Aid to share your posts too.
NOTE: We have more images with a range of ethnicities coming soon. If you have a suitable photograph please let us know.
Right click the below images to 'save image as'.
