We invite you to register for ETAC’s free online training program to boost your advocacy skills.
The upcoming sessions include: how you can grow your social media engagement; the fundamentals of effective government advocacy including messaging, framing and media monitoring; and understanding the ‘supply chain’ obligations and what complaint mechanisms exist for advocates who want to call for accountability and transparency.
Read below for further details on each session and register now (places are limited). You can choose which session/s you would like to attend during the registration process.
This online digital marketing workshop will guide you through how you can grow your social media engagement and how you can optimise your online traffic.
• Learn our 4-point strategy for creating compelling social media content
• Understand the difference and importance of posting on various social media platforms
• The importance of knowing your audience and who you are posting for
This workshop is a starting point for any individual or organisation who are looking for tips and tricks on how they can create a sense of community with their social media followers and whilst continually growing their online engagement.
New York/Ottawa: Thursday 25th February, 3:00pm (EST)
London: Thursday 25th February, 8:00pm (GMT)
Central Europe: Thursday 25th February, 9:00pm (CET)
Sydney (will be the next day): Friday 26th February, 7:00am (AEDT)
Presented by Vlad Stevanovic from Hancock Creative
ADVOCACY ESSENTIALS 101: How to present your message and engage Government
This session will cover the fundamentals of effective government advocacy to build influence and reputation, as well as expert tips on what advanced advocacy looks like when seeking to create legislative or system change. In this session you will learn how to understand and implement different types of political advocacy, how to get clear on your asks for different political groups, and how to map a pathway to achieve it. We will learn about messaging, framing and media monitoring – including how to engage with political stakeholders in a way that is mutually beneficial. Learn about the political landscape outside of MP’s and how they impact issues.
Sydney (will be the next day): Tuesday 16th March, 7:00am (AEDT)
Presented by Neil Pharaoh
Neil Pharaoh B Comm, LLB, GAICD, is a non-executive Director whose deep strategic insights, capabilities and governance skills are complemented by his diverse multi sector and industry board experience.
Dubbed a ‘firecracker’ by a recent client, Neil possesses a depth of experience across social purpose, government, public policy, and advocacy organisations. His expertise as a master of campaigning and government relations means he is able to provide boards and organisations that operate in regulatory and legislative rich environments with deep insight.
Neil has developed and executed strategic frameworks, corporate social responsibility strategies and advocacy initiatives for a host of major international and Australian businesses. Having previously led teams for corporate affairs, business development and marketing, he has been behind many leading social policy and advocacy campaigns. His body of national and international development work includes education, equality, child welfare and philanthropy
BUSINESS & HUMAN RIGHTS: An important focus for advocacy
Modern Slavery is an important area of advocacy which includes organ trafficking. Understanding the ‘supply chain’ obligations of universities, hospitals, medical institutions and businesses is critical to calling for accountability and justice.
This presentation and Q&A focus on the questions:
What are the UN Business and Human Rights Guidelines and how do they relate to forced organ harvesting in China?
What OECD complaint mechanisms exist and what are the possibilities for advocates who want to call for accountability and transparency.
How to make a complaint to the National Contact Point in your country.
Vancouver/San Francisco: Wednesday 21st April, 2:00pm (PDT)
New York/Ottawa: Wednesday 21st April, 5:00pm (EST)
London: Wednesday 21st April, 10:00pm (GMT)
Central Europe: Wednesday 21st April, 10:00pm (CET)
Sydney (will be the next day): Thursday 22nd April, 7:00am (AEDT)
Presented by Madeleine Bridgett
Madeleine Bridgett is an international human rights barrister. She is the Co-Chair of the Business and Human Rights Subcommittee for the Australian Lawyers of Human Rights and a member of the Human Rights Committee for the NSW Bar Association. Madeleine has published work in both national and international journals and has presented at conferences globally. She has been invited to give evidence at parliamentary inquiries on business and human rights, modern slavery and organ trafficking. Madeleine is known for her fearless and unrelenting advocacy in the areas of human rights and international law.